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Why Generation Pets?

Let me introduce myself. I’m Beth and I live in the Wye Valley with my husband, three daughters and our dog, Merlot. We also have three cats but it would be misleading to say that they lived with us.  They visit us for food and cuddles but most of the time they are out playing in the woods.

I used to work in Bristol as a solicitor at Pinsent Masons. But one day last year I looked out of my kitchen window and saw this view.

Time for a change


I thought to myself, I want to be out there, it’s time for a change.  So I turned my back on the cut and thrust of commercial law and have set up my own business sourcing and selling products for pets. I have called my company Generation Pets.

The name came to me in a flash one night when I was reading “Dogs Don’t do Ballet” to my five year old.  It’s a great book and well worth a look but I digress.  I had heard the Divine Comedy tune “National Express” on the radio when I was driving home that evening.  You know the one “Get the National Express when your life’s in a mess. It’ll make you smile”   It had become a bit of an ear worm and was obviously still going round in my head while reading the bedtime story.

Subconsciously I began to hum their other classic “Generation Sex” and so with a clever(??) substitution of words Generation Pets was born. Thank you The Divine Comedy, if you are still out there!


Thank you to the Divine Comedy!